Brand and marketing | LBBD

Branding of new lottery service
Barking and Dagenham council required a logo design and brand for the launch of it’s new weekly online lottery. Created to support local causes in Barking and Dagenham it was aimed at residents and the wider public.

The logo needed to be recognisable as a lottery draw with bold colour and elements. Chosen from my original concepts the final version included icons representing the draw balls which could be used as elements across other branding materials. I then designed artwork for a pull up banner and web graphics for the new website.

The job involves ongoing maintenance to the website graphics.