As well as refreshing the Buffalo logo I created artwork for branding the Energy Drink across the new regions – UAE, Middle east and Africa.
The campaign was aimed at 20 to 40 year olds that aspired to fitness and health searching for that energy boost. I came up with the strapline to match the ethos – Energise your life. This included an icon of a lightning bolt to represent the ‘I’ in the title – also a symbol commonly used to represent energy.
As the products sat in a busy market place, against some well-established household names it was important that I used eye catching imagery and strong, bold titles to distract the audience.
A number of concepts were created for branding the products and for the launch of the website.
The drinks range also required new labelling for 250ml and 500ml cans and 500ml bottles. These were created using the can manufacturer’s templates with product details and ingredients. Other design elements included icon graphics for ‘Vegan’ and ‘No Taurine’ messages.
Colour guide and branding concepts
