Nandini's Roar - Training and Consultancy Service
This new Social Care Training and Consultancy start-up approached me to create their visual identity and branding elements, in order to enhance the business name and ethos.
They had a clear vision in mind with the design to include the symbolic presence of a tiger/stripes, with a South Asian feel. After several concept stages and online meetings the Nandini’s Roar branding was born. Muted colours were used against a darker background and the use of serif and san serif fonts to compliment each other throughout the organisations copy points.
A logo was created with a ’tiger stripe’ icon which can be used as a standalone visual identity for the brand. Other items created included a brand guide, templates for Word and PowerPoint and social media icons and graphics.
There was a good working relationship with the owner and we both understood what each other required to get the job done. Future work with the client would be a pleasure, and I wish them all the best in building their business for the future.
Buffalo Energy Drinks
A multi-national energy drinks company required rebranding and design of fresh ideas for promoting their products across UAE, Middle East and African markets.
The drinks manufacturer based in Switzerland is now launching their products across the new regions with a website and general advertising. The design concepts required a new logo ident carrying the original name, for both Classic flavours and Sports drink ranges. A number of concepts were created for branding the products and for the launch of the website.
The drinks range required new labelling for 250ml and 500ml cans and 500ml bottles. These were created using the manufacturer's templates with product details, ingredients and important information. Other design elements included graphics for labelling 'Vegan' and 'No Taurine'.
Corporate letterheads and a logo guide were also created for the company.
Work on future marketing concepts continues on an ad hoc basis.
Be First
A regeneration organisation, partnered with Barking and Dagenham council to accelerate regeneration in the borough.
Working with the Be First team since 2017, I have worked on various design projects from MIPIM exhibition stands, advertising, site hoardings, brochures and guides, logo creation and infographics amongst others.
With the ‘heart’ of London’s eastward growth opportunities, much of the project work is for an audience of national and international developers and investors as well as backing from the London Mayor and well known figures from the borough.
Social Enterprise Initiative - 'A place to be me'
Once in a while you get the jobs through from those that just want to help others.
This job was one such where the client – from another business I work with – wanted to create an initiative which supports young people in the community who have mental health issues.
The children concerned aimed between the ages of 11 to 16 may have identity issues or feel like they don't fit in. It was aimed at being a haven for the children to come too, and be able to discuss their feelings with others like them.
The logo design was requested as a start to the branding with the title ' A place to be me' was integral in the identity. The rest you can see from some of the workings in the gallery.
Fast Track Carpets
From a previous client, a new start-up Director got in contact and requested I create some concepts for their new company branding.
The company was an online business for ordering and delivering a wide range of carpets and flooring.
The brief was to create a logo that stood out in the industry and integrated the carpet and delivery theme.
After a series of concepts the client was very happy with the completed logo and further branding opportunities could follow.
www.fasttrackcarpetsonline.co.uk
bec – Barking Enterprise Centre
An organisation with a series of business hubs to support start-ups and entrepreneurs as well as established businesses.
I was contacted through client recommendation and asked to produce infographics, room plans and location maps for their new website – this also led to a refresh of their corporate logo.
With further projects in the pipeline I hope to build a great working relationship with this award winning business.
On Side (in partnership with LBBD)
Working in partnership with the London Borough of Barking and Dagenham and the award winning 'On Side' Youth Zone organisation to create branding for the first London based Youth Zone. The branding project with the client started with 6 sessions brainstorming with a group of young people from the area where the new Youth Zone was to be built. The process was to be inclusive and encourage young people to get involved with branding of their own Youth Zone. The sessions led to the final logo being designed to their specification and the name was agreed on as the 'Future'.
Following the brand exercise other marketing materials were required for events on the launch of the new centre. These included leaflets, pull up banners, tear drop flags and promotional items like badges and t-shirts.
Further work will be required as the Youth Zone moves to completion.
Nightingale Primary School
The client required some marketing materials for an imminent new staff recruitment drive. Asked to quote on a very quick turnaround I won the job and had initial designs together the following day. After several draft stages with the client, work was signed off which included a newsletter template, pull up banners and leaflets for distributing at events.
The client was very pleased with the final materials and the recruitment drive was seen as a success.
London Borough of Barking and Dagenham (LBBD)
Permanent contract - Brought in to set up the in-house design service for the council. This incorporated a wide range of project briefs and campaigns across all departments that would have otherwise gone out to tender. Projects include annual reports, signage (interior and exterior), brochures, online graphics, flash animation, fleet and street advertising and implementing and maintaining the brand guidelines to internal departments, external clients and the public. Ongoing projects include localising national NHS campaigns, email marketing through MailChimp, campaign branding, controlling brand identity and guides and working towards increasing revenue streams through income generation.
PC Peripherals Ltd/Mesh Computers
Creative product and brand advertising of Mesh Computers across the UK IT market. New and updated advertising was created on a monthly basis to meet ad schedules. Other work included artworking, logo design, brochure design and user guides. Previously worked in a permanent capacity in-house and maintained a high standard of brand advertising to an award winning level. Also included a steady stream of business to customer marketing material.
Comfort & Style Ltd
New start-up furniture company based in Chelmsford, Essex came to me for full brand and advertising design management. This included the design of their identity, stationery, DM & POS and all the design of interior and exterior signage and arrangement of printing and installation. Included ongoing work on seasonal marketing campaigns instore and across local advertising.
Leyton Orient Community Sports Programme (LOCSP)
Worked on creative projects and promotional material for staff and coaches from the community side of the football club. Over an 8 year period projects included annual reports, DM leaflets and flyers, posters, advertising, corporate identity and exhibition stands as well as events materials for functions and match day activities.
Sealion Daycare (US)
A San Francisco daycare provider contacted me regarding a brand identity for their new business. After liking similar logos I had produced they felt I was ideally suited to design their new logo. After producing several concepts the stand out favourite needed little work before it was ready for use. Using bold colours and type, the 'Sealion' icon was created with rainbow and cloud illustrations to produce a soft and friendly look and feel, specifically for the 'junior' audience.
WF Community Hub
Hired to produce a new logo for this community based charity in East London. The client required several concepts which made use of imagery linked with community (people) and the history of the location within Waltham Forest (trees). From concept stage a long and short version of the logo was developed and completed with a suite of logos produced for various formats.
GhostBird Software
This iPad and iPhone App and software company based in Canada required new and vibrant advertising to launch new software in the UK. I created advertising for positions in iPad and iPhone User magazine and artwork assets for them to use in future projects through print and online campaigns.
Dunning Penney Jones Branding Agency
Freelance in-house artworking was required for this award winning London agency. I worked across Sony PlayStation pack and POS templates and on Diageo's Singleton Malt Whisky brand promotional material.
Butcher PlasterWorks
I was contacted by this London based plaster and building specialist to update their corporate stationery and business cards creating a fresh and modern design whilst retaining their established brand. Business cards, letterheads and compliment slips were supplied for print.
Seacon Ltd
Design and implementation of a new website for this London based luxury end construction and refurbishment company. Interim site initially designed with main site completed in 2013 with ongoing maintenance. Also included design of business card template for all members of staff.
Generation London
Brand design and marketing for this new Events and Club Promotions Company. Materials included a creative new logo and a business card design plus direct marketing that included flyers, posters and invites for events.
Whitestone International Ltd
Creative design for client of this Sports Marketing Agency.
A4 brochure required for the British Champions Series race day at Ascot.
Live in Style Magazine
Art and Creative Director for a new ‘Interiors, Exteriors & Fine Dining’ 68 page monthly magazine. It had a print distribution of 50,000+ and a downloadable online version. I also offered an ad design service for many of the advertising clients in the magazine. Contract was to help set up the Magazine and covered the first 8 months/issues.
Power Up Fitness
A community based scheme for young people based in the London Borough of Waltham Forest required flyers and an e-shot for advertising their innovative fitness classes of street styled workouts to a wider audience.
GiantSparrow Ltd
Creative design of advertising for this iPhone case manufacturer across several IT and technology magazines.
IDG Communications
Creative design and setup for print of advertising for client in iPad and iPhone User Magazine.
Also included online leaderboard and skyscraper banners for ThePadZone Ltd.
O-Regen
This public sector regeneration company required the management and design of projects from branding and corporate identity to brochures and signage. Also included location photography and image retouching.
EduAction
This public sector organisation required the management and creative design of materials for two Annual Roadshows which included large display banners, posters, invitations, itinerary booklets and promotional leaflets for schools and pupils.