Social Care Superheroes
This project for social care recruitment within LBBD included creating artwork and video to raise awareness of the vacancies.
The message used imagery of kids dressed as super heroes to imply social workers had ‘Superpowers’ when it came to their work with children. Pull up banners were produced for events and a digital campaign was rolled out across social media which included video and facebook and twitter posts.
The campaign led to the successful recruitment of all posts.