Creative design and layout of a new e-shot newsletter for the council using the MailChimp platform. The e-shot was broken up into 5 areas – news, health, youth, events and jobs with concise stories in each section including text, imagery and click throughs. A mixture of graphics and coding was used in the design with the final issue sent out fortnightly to 60,000+ residents and subscribers. An advertising campaign across street poster sites throughout the borough was also implemented.
E-Shot | LBBD